Your association’s website needs an engaging digital presence to attract new members and retain existing ones. Use these essential web design tips to ensure success.
As an association professional, you understand the value of a strong digital presence. An engaging website not only acts as a marketing tool for prospective members but also retains existing ones by providing access to exclusive content, event registration forms, updates, and more.
Your association may already have a website in place, but is it helping you acquire and retain your members? If the answer is no, you need to redevelop a website that will effectively engage your target audience and meet their needs.
However, designing a website on your own requires technical expertise and can take hours on end to accomplish. To streamline your web design efforts and reduce your administrative burden, you’ll need the right technology solutions and strategies. Use these essential tips to develop an engaging website design:
Incorporate your association’s branding.
Create members-only pages.
Use social integration.
With a strong website, your organization can both retain and grow its membership base, thereby boosting the quality of networking within your association and allowing you to bring in diverse ideas and perspectives. Let’s begin.
Incorporate Your Association’s Branding
Your association serves a unique purpose that differentiates it from other organizations. To establish your identity online and engage existing and prospective members with your website, you need a strong branding strategy. Focusing your attention on consistent and relevant branding is a web-design best practice because it can help your association do the following:
Boost its credibility. By introducing site visitors to your organization with a professional, clean site, it’s much more likely that they’ll trust your organization and feel inclined to explore your content and what your organization can offer.