Digital Engagement Tactics to Boost Member Connections

Digital engagement is one of many concepts that play an essential role in any modern organization. Since modern business practices are evolving rapidly, many organizations are rethinking and renovating their models and practices to stay competitive and relevant. Not investing in a digital presence is not an option. There needs to be a connection with your audience of past, present, and potential members to establish and build strong relationships.

By providing members with a host of digital options for content, including podcasts, webinars, and other creative interactive methods, you can begin to amp up your digital engagement. Here’s a closer look at what those entail.

Brand Consistency 

The process of maintaining aesthetic uniformity throughout all your company's outputs is known as brand consistency. Everything, including logos, typefaces, colors, and other visual elements, play a role in how your brand is presented and recognized. 

To ensure you stay consistent with your branding, it is best to create brand guidelines for you and your team to follow. These guidelines can include a color palette, rules for logo usage, visualization styles, type styles, and design layouts for different media types.

Creating templates to maintain brand consistency will make it easy to switch out information to change the content. By incorporating video into your social media strategy, you can expand your brand's reach and your audience's awareness while continuing to engage and entertain. Adding compelling video content to your channels is more likely to generate potential customers with more personal interaction with the brand.

Social Channels

If your business isn't on social media, you're undoubtedly losing out on a chance to interact with current and prospective members. A great place to start is finding where your competitors and target audience are most active and where you can engage most. Then, focus on the platforms most relevant to your organization and your audience.

Once the proper channels are chosen, you must support them with high-quality content. What's currently trending doesn't always make sense for our organization. Your social media strategy should complement your association's goals. If using a specific social media channel isn't going to assist you in achieving your business objectives, there's no use in maintaining a presence there.

Before committing, you'll want to ensure you are familiar with the types of content that do well on each social media site and that you have the means to produce high-quality content consistently. Finally, consider your goals for using social media and which platforms will assist you in achieving those goals. Set benchmarks for the social media metrics you want to track and plan to adjust your strategy based on your findings. Every interaction can yield insightful information about your audience's interests, values, and preferences.

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Adam JonesComment