In the age of online gatherings, a physical gift or box of swag can help your association’s virtual event stand out above the rest.
While virtual events might not be able to dazzle attendees in quite the same way as in-person meetings, there is a tried-and-true tradition that can live on in the era of virtual conferences: conference swag.
A tangible gift or box of swag can help create connection and engagement to the virtual event. Plus,they can also benefit your association by boosting its brand presence if attendees show off their new swag on social media.
Want to offer your own swag to virtual attendees? First, make sure you have their current addresses—your records may have office addresses, but chances are attendees are working from home at the moment. Then, consider these six ideas.
Welcome box. A few days before your event, mail attendees a box of items that will either build anticipation—a note hinting at surprise guests or events—or help them get the most out of the event, such as pens, a notepad, and a schedule. For example, Sprout Social sent a physical event kit to the first 500 peoplewho registered for Sprout Sessions Digital 2020. While there are companies that offer kit-making services, this could be a project that’s handled by your own staff as well.