LESSONS FROM #ASAE20: TECHNOLOGY IS A LEADERSHIP PROBLEM, TOO
For many association pros, technology is a common part of life, but understanding what it actually does to make your association better can feel a bit cloudy. (And not just because most of what we do these days is being managed in the cloud.)
Association executives increasingly need to understand the integration of technology, especially if they are in a small-staff organization where there simply isn’t room for a dedicated technology executive on the team.
The plus side is that many executives across industries understand this need. The Gartner 2019 CEO and Senior Business Executive Survey found that, after growth, the second-most-important business priority for respondents was information technology, at 32 percent. In many ways, tech is the glue holding everything together, so it makes sense that leaders need to understand it.
For attendees of ASAE’s 2020 Virtual Annual Meeting & Exposition last week, the concepts of leadership and management were key points of discussion during multiple technology-focused sessions, and “management” was not limited to the CIO or the head of the IT department. Often, the advice targeted the broader executive team, which benefits from having and implementing the right types of technology.
For those who didn’t attend or haven’t had a chance to dive in, here are a few highlights: